Eight Marijuana Leaders Discuss Emerging Patterns In The Market Moving Forward: 2020

Outdoor grown at Aster Farms

Aster Farms


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Eight Cannabis Leaders Discuss Emerging Trends in the Market

I have the great honor of attempting out numerous items and going to many dispensaries and growing websites, and can identify emerging patterns, however wanted to see what some of the leaders in the industry are thinking. I asked industry expert Andrew DeAngelo, Peak Extracts’ Katie Stem, WAFBA’s Morris Beegle, Aster Farms’ Sam Ludwig, and Weed Grub’s Mike Glazer & Mary Jane Gibson, AlpinStash’s Danny Murr-Sloat, and performer Laganja Estranja to share their insights with me.

Here’s what they had to state …

Warren Bobrow=WB: What trends do you see emerging in marijuana?

Morris: It’s going to be a wild year for the cannabis industry, all markets for that matter with the global coronavirus pandemic, however I see advantages for the hemp and CBD industries. I believe due to the fact that of the current situation that more emphasis will be placed on health and health, consuming great foods, and taking dietary supplements. If you do not wish to get ill, consume well and take care of yourself. I see hemp superfoods and supplements that consist of CBD, CBG, complete and broad spectrum extracts will discover their method into more and more peoples diet plans over the coming months and years.

Sam Ludwig: We see a motion towards sustainable brand names. As the industry matures and the customer base broadens, the average user will be more discerning, appreciating who, where and how the cannabis items they invest their money on are produced. Organic, tidy and natural. That is what individuals want.

We are already seeing an increased demand for sustainable marijuana. Aster Farms is vertically incorporated, growing our own marijuana, so we can provide outright transparency to our consumers and control quality from seed to sale.

Mike & Mary Jane: Less stress names like “Green Crack” and more like “String Theory Makes A Great Deal Of Sense So It’s Most likely We’re All In A Simulation.” Martha Stewart will open a chain of dispensaries called “It’s A Good idea.” The marijuana market will continue to be strangled by taxes and regulations, and by the federal government’s failure to legislate it. On the other hand, there will continue to be fantastic individuals at organizations like Root & Rebound and Last Prisoners Project working hard every day to change things for individuals affected by the racist War on Drugs. Our suggestions is to grow your own weed– and listen to our podcast! We guarantee it’s funny, although this is severe.

Katie: There will be more mainstream CBD companies, and combination of the industry to consist of more vertically integrated multi-state operators that can hold up against market volatility. Small cannabis companies, such as ours, have actually shown resistant in times of crisis due to the fact that of our small swimming pool of employees, making layoffs unnecessary as we weather the storm of a global pandemic.

Laganga: I believe the best trend we saw come out of the cannabis industry last year was the creation of LGBTQAI Pride Month items. While it was fantastic to see a lot support among the community, I question the legitimacy. It’s my hope for this year that instead of positioning rainbow stickers over existing items, genuine thought and effort are taken into the development. For instance, my cooperation last year with Fruit Pieces not just expanded the brand’s flavor profiles, but it likewise was offered year around. This is since both Fruit Pieces and I think you should be #ProudAF always, not just throughout Pride Month.

Danny: A rising trend that we are seeing is an increased demand for craft/connoisseur products. As marijuana, along with the knowledge of what craft marijuana means, becomes more accessible, we’ve seen a growing class of educated customers.

Andrew: Delivery, drive through, curbside pick-up deals– governments ought to support and encourage this behavior. In-store experiences will alter with social distancing, no screen cases and plexiglass guards everywhere. Edibles and non-inhaled types of cannabis will grow in appeal. Intake lounges in legal states will be willingly closed down until after the pandemic. Legalization efforts will be stalled in the short term by coronavirus, however might acquire momentum in the medium term as tax earnings plunge– it’s difficult to object to a cannabis dispensary in your neighborhood when there’s no cash to fund the school within it. And, the Great Economic downturn opened medical markets all over California as towns rightly decided they had bigger fish to fry than banning weed stores. It’s very hard to predict a future from the existing viewpoint on the curve of the crisis, but I see these patterns holding till the mid to late summertime.

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