Examined: New Logo, Identity, and Product Packaging for Healist Naturals by Robot Food



Launched in March of 2020, Healist Naturals is a brand-new range of clinically-supported CBD products available in the U.S. that include tinctures, gummies, topicals, and patches that cover 4 advantages: calm, sleep, relief, and well-being. The identity and product packaging for Healist Naturals has actually been designed by Leeds, UK-based Robot Food

In a classification of cowboys, we needed to reinforce the efficacy of Healist’s all-natural ingredients.

Robotic Food job page

New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Brand name statement.

” The ‘H’ marque records Healist’s spirit. One pillar represents science, the other nature, while a main dot joins the two and is symbolic of stability,” states Steph Oglesby, style director at Robot Food.

Robotic Food supplied text

New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Logo Design, on its own.
New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Logo, with botanics.

Logo animation.

The logo design, in plain clothes, is great for the a lot of part and absolutely has a tidy medical feel that is similar to high-end cosmetics, which is not a completely bad thing. The rationalization on the “H”– “One pillar represents science, the other nature, while a main dot joins the two and is symbolic of balance” is a little eye-roll-inducing however, sure, it’s well played and it offers the logo an ownable trait. When the “H” gets garnished with the components … I dunno … I wish to like it and I appreciate the result, especially with the highly-detailed illustrations, however the floatiness of the active ingredients is sort of weird. Still, by itself and as used on the site, the logo is quite efficient in signaling a tidy, crisp product.

Healist’s item architecture is made up of 4 benefit varieties, each with its own collection of formats.

Robotic Food job page

New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Icons.
New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Standards.

With science as a base, we chose to bring nature to life as a versatile living layer. Every component is carefully considered and selected for its recognized advantages – much of which have been around for hundreds if not countless years. We took motivation from botanical drawings to create Healist’s master illustration design, illustrating each key active ingredient throughout the Healist range.

Robotic Food project page

New Logo, Identity, and Packaging for Healist Naturals by Robot Food


New Logo, Identity, and Packaging for Healist Naturals by Robot Food

Illustrations.

The illustrations are pretty terrific and a good respite from the minimalist trend. I really like how the detailed components are offset by the colorful solid backgrounds and the minimal addition of bits and pieces of vector components on top, accomplishing a good balance of modern-day science and old-time-y herbal medicine.

New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Packaging, all variations.
New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Calm.
New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Relief.
New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Sleep.
New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Wellness.
New Logo, Identity, and Packaging for Healist Naturals by Robot Food


Slip cover on the packaging.

The product packaging is rather great, with the “H” acting as a window– this time actually as a die-cut that exposes the illustration underneath. Aside from that, the packaging does undoubtedly look like plenty of other white-space-heavy packaging with monospace typeface that might simply as well be for beer, coffee, fragrance, or CBD. Once again, it’s great and the slipcover is a lovely gesture, but the rest feels very tried and true.

New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Kit.
New Logo, Identity, and Packaging for Healist Naturals by Robot Food


New Logo, Identity, and Packaging for Healist Naturals by Robot Food


New Logo, Identity, and Packaging for Healist Naturals by Robot Food

Out of home advertising.
New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Print marketing.
New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Social media.

The extra applications, mostly advertising, are all relatively great and convincing– the very first set of posters revealed are especially appealing, blending all of the identity aspects in the right dosage. What the advertisements demonstrate, though, is how easily the different brand elements can come together efficiently in various ways to communicate the science-meets-nature positioning of the product. Together with Hanayu, another recent CBD product revealed on Brand name New recently, the marketplace is beginning to get more sophisticated both in product quality and branding efforts that, overall, give this reviewer a sense of calm, relief, and well-being that lead to better sleep (as long as I don’t check out the news).

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