When I first began working with SaaS product teams, I had plenty of technical expertise and other skills. And Iâ€™d had several yearsâ€™ experience developing go-to-market strategies for a range of technology products. But it was nonetheless a real â€œa-ha momentâ€� for me to realize just how central the product management role has become to the success of SaaS apps and other modern digital businesses.
Product management is a challenging role that takes a mix of technical, strategic, organizational, and emotional skills to do really well. Great product teams set a high bar for the rest of us. They keep the trains running and ship product on time, but also are driven by ferocious customer focus, insatiable curiosity, and a willingness to experiment and challenge the status quo.
Nurturing that kind of product management is is one of the things that distinguishes the most innovative, fastest-growing tech companies. And a â€œgrowth mindsetâ€� is one of the most important attributes of successful PMs today.
But what does it really take to develop a growth mindset? SparkPostâ€™s product team is sharing their perspective in a new guide for other PMs. Some of the ideas we discuss include:
- How successful product managers think about growth, as well as some of the specific skills characterize growth-driven product managers.
- How to build growth into the earliest stages of product development, and what aspects of a product tend to have growth potential.
- How to work with customers (and some of the questions to ask them!) to help set a product up for growth.
So check out â€œThe Product Managerâ€™s Growth Guideâ€� and let us know what you think. Weâ€™d love to hear how your PM team builds growth into your products and your take on the skills that really matter for PMs today.