The app based offering is aimed at facilitating personal and small merchant payments within countries and across Africaâ€™s national borders. Existing Visa card holders can send and receive funds at home or internationally on GetBarter.
The product also lets non card-holders (those with accounts or mobile wallets on other platforms) create a virtual Visa card to link to the app.Â A Visa spokesperson confirmed the product partnership.
GetBarter allows Flutterwaveâ€”which has scaled as a payment gateway for big companies through its Rave productâ€”to pivot to African consumers and traders.
The app also creates a network for clients on multiple financial platforms, such as Kenyan mobile money serviceÂ M-Pesa, to make transfers across payment products, national borders, and to shop online.
â€œThe target market is pretty much everyone who has a payment need in Africa. That includes the entire customer base of M-Pesa, the entire bank customer base in Nigeria, mobile money and bank customers in Ghanaâ€”pretty much the entire continent,â€�Â Agboola said.
Flutterwave and Visa will focus on building a GetBarter user base across mobile money and bank clients in Kenya, Ghana, and South Africa, with plans to grow across the continent and reach those off the financial grid.
â€œIn phase one weâ€™ll pursue those who are banked. In phase-two weâ€™ll continue toward those who are unbanked who will be able to use agents to work with GetBarter,â€�Â Agboola said.
Flutterwave and Visa will generate revenue through fees from financial institutions on cards created and on fees per transaction. A GetBarter charge for a payment in Nigeria is roughly 40 Naira, or 11 cents, according toÂ Agboola.
Founded in 2016, Flutterwave has positioned itself as a global B2B payments solutions platform for companies in Africa to pay other companies on the continent and abroad. It allows clients to tap its APIs and work with Flutterwave developers to customize payments applications. Existing customers include Uber, Facebook, Booking.com, and African e-commerce unicornÂ Jumia.com.
Flutterwave has processed 100 million transactions worth $2.6 billion since inception, according to company data.
The company has raisedÂ $20 million from investorsÂ including Greycroft, Green Visor Capital, Mastercard, and Visa.
In 2018, Flutterwave was one of several African fintech companies to announce significant VC investment and cross-border expansionâ€”seeÂ Paga, Yoco, Cellulant, Mines.ie, and Â Jumo.
Flutterwave added operations inÂ Uganda in JuneÂ and raised a $10 million Series A round in October that saw former Visa CEO Joe Saunders join its board of directors.
The company also plugged into ledger activity in 2018, becoming a payment processing partner to theÂ RippleÂ and Stellar blockchain networks.
Flutterwave hasnâ€™t yet released revenue or profitability info, according to CEOÂ Olugbenga Agboola.
Headquartered in San Francisco, with its largest operations center in Nigeria, the startup plans to add operations centers to South Africa and Cameroon, which will also become new markets for GetBarter.
Source: Techcrunch Disrupt