National newspaper + online ABCs: Metro sees lowest circulation drop as industry-wide decline continues
The Metro is the slowest declining national newspaper in another month of industry-wide slowdown, the latest ABC figures reveal.
The free title saw a 1 per cent year-on-year drop to a circulation of 1.45m in October, keeping it ahead of the Sun, which fell by 7 per cent to 1.4m.
The Mail, Telegraph and Mirror titles have all stopped counting bulk sales.
News websites regularly audited by ABC – Mail Online, Metro, The Sun, and Reach’s Mirror, Express and Star titles – also all saw their daily average unique users drop last month.
National newspaper circulations for October 2018 (ABC):
|Publication||Total circulation (Oct 2018)||Year-on-year % change||Bulks|
|The Sun on Sunday||1,202,128||-7%||118,233|
|The Mail on Sunday||1,038,743||-13%|
|London Evening Standard FREE||862,916||-4%|
|The Sunday Times||722,886||-4%||83,178|
|The Daily Telegraph||360,117||-23%|
|The Sunday Telegraph||283,691||-18%|
|Daily Star – Sunday||213,368||-14%|
|City AM FREE||85,872||-6%|
Total daily average unique browsers for October 2018 (ABC):
|Website||Total daily avg unique browsers (Oct 2018)||Year-on-year % change|
|Reach (inc. Mirror/Express/Star)||8,665,886||-9%|
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Source: Digital Journalism