Opening consumer worth through its constant venture into digitalisation
TO handle the change in trends in regards to consumer’s purchasing behaviour and to remain competitive, business need to stay up to date with the times.
That said, Pos Malaysia’s new digital platform SendParcel by Pos Laju is wishing to achieve 2 million parcels regular monthly by 2021.
” Pos Laju SendParcel was released over a year ago to support the changing pattern in customer purchasing behaviour from physically going to stores to buying items online,” stated Pos Malaysia Group president Syed Md Najib.
” Our carrier service is a crucial sector that generates sustainable profits for Pos Malaysia however the issue then was, we were still conducting company the conventional method by needing consumers to stroll in to our Pos Laju outlets, while other companies were online and required quick turnaround due to the high demand from customers.”
The variety of signed up users exceeded 86,000 subscribers within a year and from October 2019 to July 2020, Pos Laju SendParcel has successfully delivered more than 3.3 million parcels in total and produced RM217 mil in profits.
Pos Malaysia intends to attain a profits of RM30 mil by the end of this year.
The establishment of the online shipping platform was indeed timely as Pos Malaysia would not have made it through the movement control order limitations throughout the initial phases of the Covid-19 pandemic.
With a significant boost in online purchases throughout that time, Pos Laju SendParcel provided the ideal platform to deliver customer purchases ideal to their home addresses.
Syed added that Pos Malaysia went full steam ahead into its digitalisation and change strategies to unlock worth for its consumers, tapping into the flourishing e-commerce market while satisfying developing consumer demands.
Welcoming digital innovation is likewise the only way to enhance service efficiency and improve consumer experience.
” The quick adoption of innovation has brought about new challenges to our business and Pos Malaysia understood that it must adjust to digitalisation, to remain relevant in the market and satisfy the altering behaviour of our consumers.”
Simultaneously, Pos Malaysia saw the arrival of international gamers with huge fundings and technological capabilities.
For That Reason, it was a race against time for Pos Malaysia’s group to face the difficulty at hand to bring forward a solid digital proposition into the marketplace.
” We knew that we required to act quickly to avoid being irrelevant in the industry. The pressure was high, but we were positive that the team would be able to create a digital platform that might compete and master the marketplace,” he included.
Try SendParcel today for the ultimate customer experience.
Pos Laju SendParcel was presented to the public in August 2019, offering the desired client convenience, especially for little and medium business (SMEs).
Apart from 24- hour access and fast order positionings, consumers are offered finest parcel rates, instant prices quotes, totally free pick-up service, auto-generated consignment note including ease of shipment reporting and tracking.
In January 2020, Pos Malaysia broadened the service by offering worldwide deliveries to more than 200 nations worldwide, connecting local SMEs and e-commerce companies with abroad markets.
” By improving our reach globally through Pos Laju SendParcel, Malaysian organizations can connect with worldwide clients and expand their footprint across the globe, while taking pleasure in cost effective rates. Pos Malaysia remains dedicated to offering benefit and opening brand-new frontiers and opportunities for customers,” Syed stated.
When It Comes To PosLaju SendParcel offerings, Syed said that Pos Malaysia aims to improve their services even further through consistent feedback from users to ensure that Pos Malaysia continues to provide the very best client experience.
To complement the Pos Laju SendParcel service, Pos Malaysia also introduced automation and other digital enhancements to ensure safe and timely shipments.
To date, Pos Malaysia has 28 circulation centres fitted with semi-automated sorting systems which lowers manual work and improve workflow for maximum performance. Pos Malaysia will likewise install 4 additional circulation centres with the semi-automated sorting systems by end of this year.
Pos Malaysia has actually seen instant benefits to its processing capability and speed where it is now able to process 60%more items– reducing the total processing time by one to 2 hours daily– allowing the business to be on track with its aim to process one million parcels daily by the end of 2021.
” We will continue on our financial investment efforts to surpass consumer expectations through a robust and scalable digital platform,” Syed concluded.
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