Adidas India on Monday announced its official partnership with Real Kashmir Football Club (RKFC), the first football team from the valley to qualify for the countryâ€™s top tier I-League.
Beginning with the 2018-2019 season, Adidas will become the official kit partner for the club. Leading the way as partners beyond kit sponsorship, Adidas India aims at redefining the â€˜Realâ€™ Kashmir through the lens of sports and becoming the proponent of changing lives in Kashmir through football.
Real Kashmir FC has been rewriting the story of the valley by aspiring to bring positive change to the state. The club earned a promotion to the 2018-19 I-League in only two years of its inception, with a victory over Hindustan FC in 2017-18 I-League 2nd Division. Furthermore, the club has a progressive vision and is the only club in the state to have a first team and a robust academy setup that includes Under 19, 15, 13, 9 teams.
‘Not just a sponsor’Â
Speaking on this significant partnership, Dave Thomas- Managing Director of adidas Group, India, said, â€œThrough sport, we have the power to change lives and the Real Kashmir team is a great example of this. Real Kashmir and its players have shown dedication and perseverance under difficult circumstances and we are proud to support them as they createÂ historyâ€�.
Co-owner of the club, Shamim Meraj said, â€œAt Real Kashmir, adidas is not just a sponsor. It is the first global believer in the talent and passion of RKFC. adidas is our partner, and truly an integral part of RKFC and through that of J&Kâ€�. â€œWith a global player like adidas as our sponsor, RKFC is being recognised as a potential winner. adidasâ€™ winning way will surely rub off onto usâ€�, added Sandeep Chattoo, co-owner RKFC.
‘Power to change the lives through sport”
Further emphasizing on adidasâ€™ initiatives to promote football in Jammu & Kashmir, Sean Van Wyk, Senior Marketing Director at adidas India said, â€œAt adidas, we believe that through sport, we have the power to change lives. And what better way to make a difference than join the journey of the young and empowered Real Kashmir Football Club (RKFC). Being the torchbearers of positivity in Kashmir, RKFC kicks off the season in the top division. Real Kashmir has created history and we wish RKFC the very best and look forward to encouraging the youth towards building a healthy sports culture in the country.â€�
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Source: Matchday Frolics