The websites for Reach-owned weeklies Crewe Chronicle, Chester Chronicle and Macclesfield Express will merge into one online title called Cheshire Live this week.
The new website, plans which were first announced in March, will go live on Thursday as the “new home of live news, sport and entertainment across Cheshire”.
In an article announcing the changes, the Chester ChronicleÂ said the website will continue to “serve the communities we already do” through the print titles, while “expanding to become a county-wide digital news service”.
Cheshire Live will cover towns around the county including Warrington, Knutsford, Wilmslow, Congleton, Runcorn and Widnes.
Reach also publishes theÂ Runcorn and Widnes News in neighbouring borough Halton.
Chester Chronicle content editor Frances Barrett, who will become publisher of Cheshire Live,Â told Behind Local News: “Up until now, people in Cheshire have not had a definitive and comprehensive county-wide online service they can turn to, but Cheshire Live is about to change that.
“The Live model affords us the valuable opportunity to not be as restricted by the perceived ‘traditional’ scope and remit of a newspaper’s digital counterpart.”
She said the new site will “re-define the media landscape of the county”, adding that “it will allow us to finally exploit the bags of potential it has to offer”.
On Facebook and Twitter, the Chester Chronicle pages will become the main social media presence forÂ Cheshire Live.
The Crewe, Macclesfield and Ellesmere Port pages will be retained but will undergo a name change to reflect their association with Cheshire Live.
The Chester Chronicle What’s On Facebook page will be rebranded Best in Cheshire, sharing content about places to eat and drink in Cheshire, music and theatre reviews, and retail and event news.
The three newspapers will still publish separate weekly print editions.
The Live rebranding began withÂ the creation ofÂ Birmingham Live in September last year to focus solely on digital content, away from the Birmingham Mail newspaperâ€™s editorial team.
Reach said the strategy of separating the print and digital teams had increased audience numbers.
Other regional websites have been created by merging the online presence of print titles inÂ Essex, Kent, Cornwall, Devon, Somerset, Gloucestershire and Lincolnshire in the past few years.
In March Reach (then Trinity Mirror) announced that its newsrooms in the north east, Humber, south east and Devon and Cornwall regions were being restructured to create separate print and online teams, with the loss of 49 jobs.
One month earlier similar changes were announced for newsrooms inÂ the West and East Midlands, Bristol, Gloucester, Somerset and Dorset regions, resulting in the loss of a separate 49 jobs.
Source: Digital Journalism