Withings launches a fitness tracker for some reason

Withings is back with, of all things, a fitness tracker. It’s a bit of an odd addition, two months after the company re-launched, post-Nokia. The company’s first product, the Steel HR Sport, picked up where it left off with another sport-focused hybrid smartwatch. The Pulse HR, meanwhile, finds it looking back at wrist-worn fitness trackers.

It’s a strange addition, really. After all, smartwatches represent a rare bright spot in the world of wearables — fitness trackers, not so much. Heck, even Fitbit has been making a major push into the watch world.

Withings, for its part, is, “Reviving the classic design of Withings Pulse, the first tracker that Withings ever launched in 2013,� according to the press material. At $130, it’s not exactly cheap, as far as these things go. Companies like Xiaomi have completely undercut much of the market with wearables running $100 less than that.

As for what it does have, the Pulse HR sports an impressive 20 hours of battery, multi-sport tracking and the titular heart-rate monitoring. The tracker is up for pre-order now and should start shipping before the holidays.

Source: Techcrunch Disrupt

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