Withings is back with, of all things, a fitness tracker. Itâ€™s a bit of an odd addition, two months after the company re-launched, post-Nokia. The companyâ€™s first product, the Steel HR Sport, picked up where it left off with another sport-focused hybrid smartwatch. The Pulse HR, meanwhile, finds it looking back at wrist-worn fitness trackers.
Itâ€™s a strange addition, really. After all, smartwatches represent a rare bright spot in the world of wearables â€” fitness trackers, not so much. Heck, even Fitbit has been making a major push into the watch world.
Withings, for its part, is, â€œReviving the classic design of Withings Pulse, the first tracker that Withings ever launched in 2013,â€� according to the press material. At $130, itâ€™s not exactly cheap, as far as these things go. Companies like Xiaomi have completely undercut much of the market with wearables running $100 less than that.
As for what it does have, the Pulse HR sports an impressive 20 hours of battery, multi-sport tracking and the titular heart-rate monitoring. The tracker is up for pre-order now and should start shipping before the holidays.
Source: Techcrunch Disrupt