Any time a smaller company is gobbled up by a larger one, you assume the worse. In the case of Nokia buying Withings, thatâ€™s more or less what happened. First Nokia launched a handful of products under its own name and ultimately dropped the French health hardware company altogether.
Four months ago, one of Withings’ co-founders bought the brand back from Nokia. And today, the innovative French hardware company returns with a new take on an old product. The Steel HR Sport. Itâ€™s a welcome return for what had become one of my favorite fitness trackers, prior to the brandâ€™s untimely demise, back in May.
The Steel lineâ€™s simplicity has always been among its most appealing features. The original, launched in 2014, was one of the early hybrid smartwatches â€” a fairly standard analog timepiece that hides some smart features below the surface. The devices feature a small monochrome display up top for notifications and menus, along with a small secondary gauge embedded in the face that displays the percentage toward a daily fitness goal.
The Steel HR Sport brings some key updates to the line, including the ability to track 30 different activities, including yoga, volleyball, rowing, boxing, skiing and ice hockey. The watch also provides â€œFitness Level Assessments,â€� which gauge things like VO2 max to provide a better overall picture of health. And while thereâ€™s no GPS built in, the watch uses the phone to track distance, elevation and pace and map runs.
Aside from the aesthetic appeal, battery life has always been one of the biggest upsides of these hybrid devices, and the new watch certainly fits the profile with 25 days on a charge, plus an additional 20 days in standby mode. That means that, unlike much of the competition, the watch actually can track daytime and nighttime activity, without needing to recharge.
Unlike the Steel HR, which came in both 36 and 40mm sizes, the HR Sport is only available in the latter â€” though thatâ€™s still quite a bit more compact than a number of smartwatches on the market. Itâ€™s available today for $200.
Source: Techcrunch Disrupt